Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Updates for the...(展开全部)

在线阅读本书 The pre–eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. Now includes thorou...(展开全部)

NEW! Combined Text & Cases Version Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamental...(展开全部)

An excellent introduction for all those coming to the subject for the first time. New material has been added to the second edition and the original six chapters have been modified. The previous edition sold 9500 copies world wide since its release in 1996. Based on numerous courses given by the author to students and researchers in the health sciences and is written with su...(展开全部)

简介：虐

An excellent introduction for all those coming to the subject for the first time. New material has been added to the second edition and the original six chapters have been modified. The previous edition sold 9500 copies world wide since its release in 1996. Based on numerous courses given by the author to students and researchers in the health sciences and is written with such ...(展开全部)